![]() ![]() gaps in your market that your competitors have not yet filled. ![]() This will help you make informed decisions about product development (and positioning) as well as marketing strategies. your competitors’ strong and weak points, their pricing strategies, and your potential customers’ needs. Understand your target market better, i.e.Then, once you’ve identified who is ranking and how, you can see how to capture those opportunities yourself.Īdditionally (and simultaneously), any competitive analysis should be used for other important purposes: Local competitor analysis includes all businesses that rank for your target (local) keywords in maps and organic results (including the local pack).įor local SEO, the main goal of a competitor analysis is to identify why your local competitors are ranking high in the local pack, Google Maps, and Google local organic. In this guide, we’re going to help you understand what local competitor analysis is, then cover how you can go about doing it to get ahead of your competition. It will form part of the initial discovery phase of your local SEO project, but it should be something you keep doing. Competitive analysis is an integral part of any marketing campaign because it keeps your business ahead of your competition and allows you to maintain a consistent web presence.įor local SEO, the competitive analysis aims at helping your business to get found in Google Maps as well as Google Organic, when search intent is locally driven. ![]()
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